Content Marketing

Lana New Agency Projects

Let us introduce you to one of our recent projects:

DRIVING GROWTH FOR COMPASSWAY WITH LINKEDIN- FOCUSED SOCIAL MEDIA MANAGEMENT AND CONTENT MARKETING

Empowering CompassWay: LinkedIn-Focused Social Media Management and Content Marketing Excellence

For CompassWay, a company with a mission to guide businesses toward strategic growth, we developed a tailored social media management strategy centered on LinkedIn, the premier platform for professional networking. Our approach included creating and curating high-quality content designed to engage industry leaders, potential clients, and collaborators. By analyzing audience behavior and leveraging data insights, we crafted posts that highlighted CompassWay's expertise, showcased their solutions, and strengthened their thought leadership within the business consultancy space.

Through consistent and impactful content marketing, we amplified CompassWay’s online presence, growing their LinkedIn following and increasing engagement rates. Our efforts not only improved brand visibility but also positioned CompassWay as a trusted authority in their field. The campaign's success demonstrated the power of targeted content marketing to connect with the right audience and drive meaningful interactions that support long-term business goals.

TASK: ELEVATING COMPASSWAY'S PRESENCE THROUGH LINKEDIN MANAGEMENT AND STRATEGIC CONTENT MARKETING 

RESULT:

Increased Engagement and Reach

Strengthened Brand Authority

Increased LinkedIn Engagement and Reach: By implementing targeted content strategies and consistent social media management, CompassWay experienced a 50% increase in audience engagement and a 40% growth in LinkedIn follower count within three months.

Strengthened Brand Authority: Tailored, high-quality content positioned CompassWay as a thought leader in their industry, resulting in a noticeable rise in profile views and inquiries from potential partners and clients.

Project Details

Client

CompassWay

Location:

Worldwide

Category

Content Marketing, Digital Marketing

period

2023- 2024

Content marketing is the bridge between your brand and your audience, turning every interaction into an opportunity to build a lasting online presence.

- Lana Milosevic, MBA