Brand Identity Development

Lana New Agency Projects: LOOLANA Be Yourself

Let us introduce you to one of our recent projects:

CREATING BRAND IDENTITY FOR INTERNATIONAL WOMEN'S FASHION E-COMMERCE LOOLANA

Elegant Branding for LOOLANA: Empowering Women Through Style

For LOOLANA, an e-commerce brand specializing in women's fashion, we crafted a distinctive logo and cohesive brand identity that captures elegance and modernity. Our design reflects the sophistication and style that LOOLANA offers to its customers. 

From color palettes and typography to brand guidelines, we ensured every element communicates their dedication to empowering women through fashion. The result is a visually stunning and memorable brand presence that resonates with their target audience and sets them apart in the competitive online retail space.

TASK: BRAND IDENTITY DEVELOPMENT AND SOCIAL MEDIA CAMPAIGN MANAGEMENT

RESULT:

Enhanced Customer Loyalty

Higher Conversion Rates

Enhanced Customer Loyalty: Following the rebranding, LOOLANA experienced a 30% increase in repeat customers, reflecting the strong emotional connection fostered by its refreshed brand identity.

Higher Conversion Rates: The cohesive and visually appealing branding contributed to a 20% rise in e-commerce sales, with customers engaging more confidently with the brand's offerings.

Project Details

Client

LOOLANA

Location:

USA

Category

Branding, Digital Marketing

period

2020- 2023

Branding is the process of creating a unique identity that represents your business and connects emotionally with your audience. It shapes how customers perceive your company, building trust, recognition, and loyalty over time.

- Lana Milosevic, MBA